Executive Master’s Degree in International Media Innovation Management
Guiding Media Enterprise towards the Future
As an innovation manager in a media company, you recognize future business fields early on, so that your company can keep pace with the fast-changing market. You shape the changes that are necessary in the company. You develop new strategies, products and services that exploit the potential of the Internet, with its innovative ways of distributing media content and interacting with the audience. To accomplish these tasks, you evaluate cross-media business plans and specify multichannel perspectives and other novel content workflows.
In the Master’s Degree Program in International Media Innovation Management, you work in interdisciplinary and international teams with other high-potentials to develop innovative solutions for your company or other media firms. You will gain well-founded theoretical knowledge of media economics, media policy, media ethics and media law; of the prevailing conditions in the globalized and convergent media society; and of change management and innovation management. You will learn to develop creative strategies, train your foreign language and intercultural skills, and build an international network of high-caliber media experts.
International Media Innovation Management (M.A.)
- Executive Master’s Degree in International Media Innovation Management (M.A.)
Type of course
- Distance education with in-class units
- 24 months (standard program duration)
Beginning of course
Distance Education at DUW
- Practical, relevant curriculum
- Up-to-date learning on the Online Campus
On completion of the Master’s Degree Program in International Media Innovation Management, you will be able to develop creative strategies, to apply change management in business operations, and to implement innovation processes. You will have trained these skills in several real innovation projects in various European media companies. In the course of your studies, you will build an international network of experts, including your fellow students, renowned instructors from European and American universities, and managers from the TIME industry (telecommunications, IT/Internet, media, and entertainment).
Through individually tailored language training, you will have raised your level of competence in one or more foreign languages. Training in a globalized context builds your intercultural skills. You will learn leadership in in-depth workshops. Furthermore, you will be able to analyze and reflect on current developments in international media economics, media policy, media ethics, media law, media literacy and cross-media journalism, and to evaluate them from a perspective that connects theory and practice - and all far from the bustle of day-to-day routine.
The two-year program of study in International Media Innovation Management (IMIM) is aimed at persons with an undergraduate degree who want to take on responsibilities for planning and shaping processes of change and innovation, and for the future of the business, in their existing organization or independently. Close contacts to leading media and technology companies in several European countries are integrated in the course’s forms of instruction, projects and studies. Thanks to scholarships, such as that sponsored by the City of Vienna, highly qualified applicants who do not have sufficient funds of their own or support from major companies can also be accepted. This program of study is particularly advantageous for:
- High-potential employees in the TIME industries (telecommunications, IT/Internet, media, entertainment) who have a pronounced interest in media innovation and convergence.
- Employees who want to prepare themselves for assignments with executive and management responsibilities.
- Persons who have experience with and an affinity for communication and journalism.
- Working professionals who want to improve the future position of their organization or company in new segments or with new products or services.
Conditions of Admission
To enroll in the program of study in International Media Innovation Management, you must have an undergraduate degree and as a rule at least 5 years’ work experience in the IT, media, telecommunications and entertainment industries, or in the creative industries. Excellent English language skills are also required. The enrollment is limited to about 20 students, who are selected by the IMIM Academic Board.
Course language: English
The continuing education Master’s Degree Program in International Media Innovation Management (IMIM) is offered in cooperation by DUW and the Vienna Forum for Journalism and Media Vienna (fjum). The master’s degree program was developed by Medienhaus, Vienna. It is conducted in cooperation with university and media members from Europe and the USA, and supported by the City of Vienna.
For further information on the Executive Master’s Degree in International Media Innovation Management and details on the application procedure, please visit www.imim-master.com
Closing date of application: 30 April, 2013.
Do you have questions about this program?
The IMIM team will be happy to advise and assist you. Email them at email@example.com
All courses of study at DUW that lead to an academic degree are approved by the accreditation agency ACQUIN.